Did anyone see the new v8 ad?

If anyone missed the todaystonight coverage they showed the new v8 supercars ad.
The ad apprently costs 2-5 million dollars (can't remember)
It features the singer 'P!nk' promoting the v8s "greatest show on wheels" (ambassador of v8s apparently). I'll try get youtube coverage of it if I find it pop up.

EDIT: here we go the ad..


Click here for the article

Yes, I saw it, and I don't like the message it is trying to get across. In saying that though, the graphics in the ad are brilliant, but this ad just really implies that the V8s is a circus IMO...

I saw it and just like the interviewer said "im confused by the chef and the dwarf" ???

Is she even confirmed as the main act for Saturday night ??

I think the only thing that can be said about this is that it works for it's intended purpose, to entice kids, families and make V8 Supercars seem more about a great day out rather than a bunch of cars.

I personally don't like it, I think the sport is about cars, so the ad should be about the racetracks, the cars and the drivers.

However considering the demographic the V8SA is targeting it's perfect, will work well with them and probably be very successful... it's not V8s though.

Can't say that I like it. They used last years cars in that too. I think that an add showing the atmosphere surrounding a day at the races would be so much more effective. Rather than promoting the whole thing as a circus.

I'm sure that the Ad played at the launch was longer..

I get where they are going with the Ad. They are pushing V8 Supercar's as an entertainment event, not just a race. The Ad fits in well with the new theme.

Just look at the Sydney 500. I thought it was great, Race, Concert, Race, Concert. Awesome stuff.

They are targeting 16 to 35 year old's from memory.

I like the ad, something different which is what was required.

Hopefully will attract some new fans and generate some interest around the sport in the lead up to the first event coming up!

Mark (during Sunrise this morning) said some more things about the 2010 commercial:
- The ad took 17 days to make, from concept to filming - the idea of getting P!nk involved in the ad was not only late in the concept phase & it was near the end of her Australian tour, so the ad was made quickly to fit in her schedule.
- V8SA are targeting women between 18 & 35, which is why the ad is done in this style.

P!nk Is The New Face Of V8 Supercars Australia
v8supercars.com.au/pnk-is-the-new-face-o...id/9597/default.aspx

Thanks for the info Jeff, definetly makes sense using Pink to target that age group.

@Behind the scenes video.

LOL, They said that the making of video was never going to be shown outside the launch. Glad they did tho.

For the quick amount of time that they had to do it, They have done well with it
I wonder how the drivers liked a slice of Hollywood life